Fairway Brands Privacy Policy
Who We Are
Fairway Brands by SDS, Inc.
Website: https://fairwaybrands.com
Address: 6370 Ivey Hill Dr, Cumming, GA 30040
Phone: (404) 702-4867
Email: steven@fairwaybrands.com
Overview
This Privacy Policy describes how Fairway Brands collects and uses information when you visit https://fairwaybrands.com or contact us through our forms and email.
Information We Collect
a) Information you provide directly:
Name, company name, email, phone, distributor status, and project details you submit through our website forms (Elementor Pro Forms) or by email.
b) Information collected automatically:
- Log and device data: IP address, browser type, pages visited, referring page, date/time
- Cookies and similar technologies
- Analytics data if Google Analytics 4 / Google Tag Manager is enabled
- reCAPTCHA response data to prevent spam
We do not intentionally collect sensitive personal information through our forms.
How We Use Information
- To respond to inquiries, prepare mockups, quotes, and manage custom apparel programs
- To operate, maintain, and improve our website
- To communicate about your program, including repeat orders and seasonal updates
- To protect against fraud, spam, and security issues
- As required by law or with your consent
Technologies and Service Providers We Use
- Website Forms: Elementor Pro Forms, submissions are emailed and stored in WordPress.
- Hosting & CMS: WordPress hosted on GoDaddy Managed WordPress Hosting. Server logs may collect IP and access data.
- Email Delivery: Google Workspace / Gmail. Form notifications and business correspondence are processed via Google.
- Spam Protection: Google reCAPTCHA v2/v3. Use is subject to Google Privacy Policy and Terms of Service. reCAPTCHA may collect browser and usage data to distinguish humans from bots.
- Analytics: Google Analytics 4 / Google Tag Manager. Collects aggregated usage data such as pages viewed and approximate location.
- Other Plugins: Elementor, Elementor Addons, etc.
Cookies and How To Manage Preferences
We use:
- Necessary cookies: Required for WordPress and form functionality
- Functional cookies: To remember preferences
- Analytics cookies: If Analytics is enabled, to understand site usage
How to manage:
Most browsers allow you to block, delete, or alert you to cookies through browser settings. If you block cookies, some parts of the site may not function. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For reCAPTCHA, refer to Google’s cookie controls.
Email Marketing and Opt-Out
If you submit a form, we may send you program-related emails. If we send marketing emails in the future, each email will include an unsubscribe link or instructions to opt out. You may also opt out at any time by emailing steven@fairwaybrands.com with the subject “Unsubscribe.” We will continue to send transactional emails related to your active program.
How We Share Information
We do not sell your personal information. We share information only with:
- Service providers: GoDaddy, Google [Workspace, reCAPTCHA, Analytics if active]
- As required to comply with legal obligations
- With your consent or at your direction
Data Retention
We retain contact and program information for as long as needed to maintain business records and repeat-order specifications, unless you request deletion or a longer retention period is required by law. Server logs and analytics data are retained per hosting/analytics provider settings.
Data Security
We take reasonable administrative and technical measures to protect information, but no method of transmission over the internet is 100% secure.
Your Privacy Rights – State Rights
Depending on your state of residence, you may have rights to know what personal information we collect, request deletion or correction, and opt out of certain processing. We do not sell personal information. To exercise rights, contact us at steven@fairwaybrands.com. We will verify your request and respond as required by applicable law.
Children’s Privacy
Our website and services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided information, contact us to delete it.
Legal Disclosures
We may disclose information if required by law, subpoena, or to protect our rights, property, and safety, or that of others.
Business Transfers
If SDS, Inc. / Fairway Brands is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, subject to this Privacy Policy.
Changes To This Policy
We may update this policy. The updated version will be posted here with a new Effective Date.
Contact Us
For privacy questions or requests:
Email: steven@fairwaybrands.com
Mail: Fairway Brands by SDS, Inc., 6370 Ivey Hill Dr, Cumming, GA 30040