Steven Spencer is the founder of Fairway Brands by SDS, Inc., a premium custom apparel manufacturer specializing in fully custom programs for promotional product distributors, corporate organizations, and golf tournaments nationwide.

With a background rooted in the golf industry and years of experience supporting branded apparel initiatives, Steven focuses on the operational side of apparel program execution — helping distributors and organizations move from one-off ordering to structured, repeatable apparel systems.

Over the years, Steven has worked closely with distributors, corporate teams, and event organizers managing apparel programs for sales teams, tournaments, and multi-location organizations, giving him practical insight into the operational challenges that arise as programs scale.

Fairway Brands produces fully custom, dye-sublimated apparel built from scratch rather than stock garments with applied decoration. This approach allows clients to maintain consistent branding, predictable timelines, and scalable reorders across recurring events, sales teams, and multi-location programs.

Steven works directly with distributors and corporate program leaders to develop long-term apparel solutions designed for reliability, consistency, and production efficiency.

Fairway Brands operates under SDS, Inc., a registered promotional product supplier and SAGE member (#52040).